We’ve seen an evolution in the way companies are approaching their outreach. Beyond traditional marketing, lead generation, and demand generation, Revenue Marketing is a systematic approach to the sales process. It starts by identifying the opportunities and barriers to making sales. Using constant measurement to determine what’s working and what’s not, marketers can better identify the ROI.
Our ebook explains how Revenue Marketing uses a strategic approach coupled with marketing automation technology to create predictable and scalable qualified leads. It goes beyond aligning marketing and sales. It’s a blended approach to the entire process that demonstrates the relationship between marketing and sales to drive revenue with continuous improvement.
Questions We Answer:
What is Revenue Marketing?
How does Revenue Marketing work?
How can you drive revenue with strategic marketing?
3 Truths of Revenue Marketing
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Align your marketing and communications to generate and predict revenue.